Proceedings of the International Association for Business and Society

Volume 19, 2008

Proceedings of the Nineteenth Annual Meeting

Corporate Philanthropy
The Construction of Meaning Through Story and Narrative

This paper is concerned with the empirical schema of corporate philanthropy research. Whilst significant pieces of work have been produced of late, I argue the field could expand its empirical range. Drawing on novel contemplations in management research, I suggest narrative methodology as a style for the discovery of meaning.